Barbour, the iconic British luxury fashion brand, invited monopo to craft a digital amplification campaign to generate intrigue for the 30th anniversary of its Liddesdale quilted jackets.
Putting a spin on fake out-of-home advertising, we created a series of four videos, shot in London, New York, Shanghai, and Seoul, in which iconic landmarks in each city were enveloped in Barbour’s signature quilt and ‘taken over’ by flora from the British countryside.
